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About Us

Corporate Culture
BRAND INTERPRETATION
品牌釋義 品牌釋義

上箭頭 “安井”：it means "material benefit", reflects the price positioning of "high quality and medium price", and highlights the brand construction idea of "famous brand is the people's brand"

上箭頭 “ANJOY”：anjoy is derived from enjoy, which means to enjoy delicious food and enjoy life. An + joy represents the happy working attitude of the people of Anji.

上箭頭 The main color of the brand - Green: Represents "green, healthy and safe brand temperament"

上箭頭 Brand image carrier - Green Plaid: represents the brand personality of "homely, warm and harmonious".

CORPORATE CULTURE
價值觀
價值觀
RESPONSIBILITY
“Food practitioners see the people’s need as their paramount importance ” is our business philosophy, and providing consumers with "safe and nutritious" food is our basic moral code. At the same time, it emphasizes the responsibility of the enterprise to the employees and the employees to the enterprise.
ACTION
"Do it right away and do it with your heart", this is our corporate style and the source of competitiveness. We advocate action and efficiency to keep us alive.
RIGHT WAY
"Victory of the Right Way" is the path we choose in the market competition. Promotion and rewards of employees are based on contributions and abilities.
WIN-WIN
We believe in the concept of "win-win cooperation", and we have set a "win-win" goal for enterprises, shareholders, employees, distributors, suppliers, etc., and pursue common sustainable development.
企業(yè)文化